Facebook CEO Mark Zuckerberg

Facebook introduces 'timeline' at f8 conference

Facebook is redesigning its users’ profile pages to create a ‘new way to express who you are’, chief executive Mark Zuckerberg says.

Zuckerberg introduced the Facebook “timeline” along with new entertainment and media company partnerships in San Francisco, at the annual f8 conference attended by about 2,000 entrepreneurs, developers and journalists. The event was also being broadcast to, at one point, more than 100,000 online viewers.

The timeline, which will eventually replace users’ current profile pages, is reminiscent of an online scrapbook filled with the most important photos and text that they have shared on Facebook over the years.

Facebook’s timeline can go back to include years before Facebook even existed, so users can add photos and events from, say 1995 when they got married or 1970 when they were born. Users can also add also music, maps and other content next to their memories.

"This radical redesign shows Facebook isn’t done becoming what it wants to become," said eMarketer analyst Debra Aho Williamson. "In some respects, Google Plus almost looks dated now."

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