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Panasonic 'pushing hard' for 2012 Olympics to be broadcast in 3D

Panasonic is ‘pushing hard’ for the London 2012 Olympic Games to be broadcast in 3D.

The Olympic sponsor says the 2012 Games should be broadcast in 3D and believes it could be a key technology in the same way there was a big push for HD viewing at the Beijing Games.

Panasonic UK’s managing director Keith Evans said: “If the Olympic Games are not broadcast in 3D then we miss an opportunity to take viewing of a huge global event to another level because 3D is such another high level of viewing.”

Evans noted that demand would be affected by whether the official broadcaster wanted to opt for 3D.

For Panasonic it would mean installing and managing 3D equipment on site and in broadcast suites. Evans said: “We would love for the Games to be broadcast in 3D. We are pushing hard for it to be broadcast in 3D. We have the technology.”

Meanwhile, the company has also said it is looking at options to transfer work from its TV design centre in Wales to Japan, which would result in the loss of almost 140 jobs.

Panasonic said: “The potential transfer of these business functions will help ensure that Panasonic's European TV business will remain competitive while delivering high quality with a lower competitive product cost.

“If this consolidation goes ahead, it is likely to have a significant impact on the 138 employees who work within the Television Design Centre and potentially some shared service support functions. A period of consultation is now under way.”

Panasonic Manufacturing employs more than 530 permanent staff in four different business units in Cardiff.

Mervyn Burnett of the GMB union said: “This has come as a complete surprise to us. I will be seeking urgent talks with the company to find out why they are transferring jobs from Wales to Japan and what can be done to mitigate the job losses.”

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