Male and female entrepreneurs use Twitter in different ways, a study by the University of Hertfordshire shows.
Male entrepreneurs are using social networking sites to compete and dominate whilst women are using them to build networks, according to the new research.
Following a study into how male and women entrepreneurs interact using Twitter, the research has shown that men ‘tweet’ about business 46 per cent more than women, showing even their more casual conversations involve business.
The study analysed nearly 5,000 tweets from twelve influential entrepreneurs over one-month and found that male users sent 61 per cent more self-promotional tweets than their female counterparts.
University of Hertfordshire Professor Karen Pine said: “It’s been interesting to see how men are using social media as an extension of the board room or playing field where they typically have to lead the competition and dominate.
“Women use social media far less aggressively, they tend to use it more socially to build contacts and network with people, as is often the case in the ‘real world’.”
The top five entrepreneurs by how much they tweeted in the month of the study are below.
1. Michelle Mone, 1,030 tweets
2. Lord Sugar, 965 tweets
3. Duncan Bannatyne, 660 tweets
4. Theo Paphitis, 505 tweets
5. Martha Lane Fox, 275 tweets