Facebook has teamed up with technology giants including Hewlett Packard and Dell to launch a new hardware project.
CEO Mark Zuckerberg said the "Open Compute" project will aim to offer specifications and designs for more power-efficient computers geared toward running internet services, shared openly with other companies.
"What we found over time is that a lot of the stuff that the mass manufacturers put out wasn't exactly in line with what we needed and what other social apps needed," he said.
Zuckerberg, the founder of the world's largest social network with more than 500 million members, hopes to increase availability and demand for the specialized servers by sharing design specifications.
Dell will build servers based on those technical specifications, while Synnex Corp will act as overall vendor for the systems.
Facebook has leased data centres for its infrastructure until now, but the Open Compute technology will power servers in the social network's first custom-built data centre in Oregon.
More established companies Google and Yahoo are being challenged by Facebook as a top destination for surfers and a compelling advertising channel for marketers.
Technical infrastructure powering websites like Facebook, on which more than 30 billion photos, videos and other types of content are shared by users every month, play a key role in a service's performance.
Facebook says its new servers will be 38 per cent more energy efficient and cost 24 per cent less than off-the-shelf products used to power its service.