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Twenty per cent of smartphone users do shopping through apps

One in five smartphone owners now do some of their shopping through apps, according to new research.

App shoppers spend an average of £30 a month on items from groceries and DVDs to train and cinema tickets, the study for marketing firm The BIO Agency found.

The company estimates that £581 million per year is now being spent through apps by UK consumers who said convenience was the main attraction.

The BIO Agency's managing director Peter Veash said: "It's about convenience and simplicity when purchasing. You might not be at the shop or have access to a computer but you do have your phone with you.

"You can also compare prices easily. You can be in shop A and instantly check the price in shop B."

3,000 people were surveyed by online research company OnePoll in March.

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