Bernard Hodes' ad campaign for KPMG, which won the IET Prize 2010�

IET picks KPMG job ad as best of the year

A web advert that was part of a campaign to attract applicants for jobs with professional services company KPMG has collected an IET award for creativity in technology sector recruitment.

The prize was part of the Ri Fivers competition organised by Ri5, an information website for the recruitment communications industry. Each month the team behind the site select their top advert, and at the end of the year the best is presented with a ‘High Fiver’.

As well as hosting the awards evening at its Savoy Place building in London this week, the IET and its sponsors its own prize for the year's best recruitment communications in the area of engineering and technology.

The ‘Eyeblaster’ advert created by Bernard Hodes Group for KPMG appeared on websites including Times Online and features an animated figure that appears to track a visitor’s cursor around the screen. Ri5’s ad of the month in May 2010.

Presenting the prize to Andy Rigden of Hodes, IET director of knowledge Tim Hamer described the level of creativity across the competition as "terrific" and showing a great understanding of what appeals to candidates in the organisations they hope to join.

Runners-up prizes went to agencies Work and ThirtyThree for campaigns for CERN and Bechtel Corporation, respectively.

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