The Mac App Store, Apple’s latest digital download initiative, has registered one million downloads in its first day of operation.
Over one thousand free and paid apps for Macintosh computers are available from the online store. Users can browse software using their existing iTunes account and download and install programs in a single step.
The Mac App Store offers apps in a variety of categories, including Education, Games, Graphics & Design, Lifestyle, Productivity and Utilities. Users can browse new and noteworthy apps, find what's hot, see staff favourites, search categories and look up top charts for paid and free apps. User ratings and reviews are also present.
Both brand-new apps and established Mac titles are available, as well as the individual elements from Apple's own iLife 11 suite and other Apple titles, such as Pages, Keynote and Aperture 3.
"With more than 1,000 apps, the Mac App Store is off to a great start," said Steve Jobs, Apple's CEO. "We're amazed at the incredible response the Store is getting. Developers have done a great job bringing apps to the store and users are loving how easy and fun the Mac App Store is."
Mac developers set the price for their apps and keep 70 per cent of the sales revenue. Further, Apple does not charge for free apps and developers do not have to pay hosting, marketing or credit card fees.
The Mac App Store is available for Snow Leopard users through Software Update as part of Mac OS X v10.6.6.