Companies should be subjected to a US-style breach disclosure laws that force them to publicly make known data loss incidents, says a poll of 5000 consumers conducted by log data specialist Logrhythm.
Consumers want ‘stronger government intervention', with 70 per cent of those polled insisting that there needs to be more prescriptive regulations. Many believe that there should be tougher penalties, with 62 per cent demanding that organisations should receive ‘large fines', and 31 per cent going as far as to propose that ‘company directors should be subject to criminal proceedings'.
This attitude toward data breach appears to stem from the public's lack of confidence in organisations' abilities to protect the personal information they hold, says Logrhythm vice president and managing director Ross Brewer: "Some 63 per cent of respondents were concerned that they may become a victim of identity theft through no fault of their own, while 50 per cent of same believe that neither public- nor private sector organisations have sufficient security measures in place to adequately safeguard sensitive data".
Brewer adds: "The survey's findings show that when people hear about the loss of confidential information they will actively avoid the organisations involved – 66 per cent stated they would try to avoid future interactions, while 17 per cent were adamant they definitely would not have anything more to do with the guilty party: those taking a lax approach to data security won't just lose face, they will also lose customers."
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