First European production of full hybrid vehicle launched
Production of the first full hybrid vehicle in Europe was officially launched today at Toyota's main UK plant by Business Secretary Vince Cable.
The Auris HSD combines the use of a traditional petrol engine with the use of an electric motor.
The car will be assembled at Burnaston and the petrol engines will be built at Deeside in North Wales.
Mr Cable said: "Toyota's decision to make Burnaston the only plant in the world to build the Hybrid Auris is a strong endorsement of the UK as a manufacturing base for the next generation of cars.
"It is sending a signal to manufacturers that if you're not in the UK, then you're missing out on all the strengths and skills that the UK has to offer."
Toyota's Motor Europe president Didier Leroy said: "The UK has proved to be a valuable business partner. Building on almost 20 years of manufacturing experience, Toyota's team members continue to deliver the quality, efficiency and flexibility needed to meet the exacting standards of our customers in Europe.
"A new chapter is opening today as Britain, a traditional origin of industrial innovation, becomes home to the manufacture of the first full hybrid vehicle for Europe."