Apprentice or apparatchik?

Armchair entrepreneurs will be gleefully tuning into the new series of The Apprentice this summer. But could you cut it? A new test for students from Kingston Uni will reveal whether you’re Lord Sugar or Lord, Stick to the Day Job

Researcher Rosemary Athayde of Kingston’s Small Business Research Centre developed the Attitudes to Enterprise test to try to identify who could build a business.

“The test I’ve developed is really about measuring enterprise potential in young people,” she said. “Being creative and intuitive, showing good leadership skills and having a desire to achieve are all characteristics that show an individual is more likely to set up their own enterprise.”

The test, which has been used in the UK, Australia and South Africa, assesses intuition, creativity, leadership skills and desire to achieve as well as the amount of control they feel they have over their future.

A study of the schools version of the test compared a group of pupils taking part in a Young Enterprise programme with a control group that did not take the programme. The study found that the enterprise programme improved pupils’ attitudes to self employment. Overall the studies revealed that boys, private school pupils and young black people were more positive about self-employment than other groups.

Ms Athayde said: “It’s generally self-confidence that gives pupils that extra enterprise potential but the key point is that the test needs to be seen in the context of pupils’ background and culture.” She hoped the findings would persuade enterprise programme providers and the government to give more thought to how and where enterprise programmes are delivered.

Do you want to take the test?

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