NXP opens RFID centre in China

NXP Semiconductors has opened an RFID application and system centre in Tianjin, China. This NXP facility is designed to provide real-life conditions for evaluating and optimising RFID applications and the company said it is the first of its kind in Asia.

“Our heritage in RFID and our most comprehensive portfolio of leading RFID IC solutions has enabled us to accumulate a wealth of experience and insight in RFID system optimisation,” said Steve Owen, vice president of global marketing and sales for identification at NXP. “NXP is committed to help RFID system integrators overcome physical barriers, reduce technical risks and ensure the successful implementation of their clients’ projects. Since 2006 we’ve been successfully running a similar RFID application and system centre in Graz, Austria. The opening of NXP RFID Application and System Center in Tianjin is the extension of this effort in China and throughout Asia.”
The 2,000m2 facility in Tianjin is providing label customers, system integrators and end users with customised antenna design; read/write device optimisation; customised RFID test environments for fashion, medical, logistics, warehousing, industrial production and animal identification application systems. Within

the centre, NXP has created a number of experimental environments for different RFID applications, including electronic certificates, secure payments and energy monitoring.

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