JARA to map out Battle of Britain at Farnborough
Leadership consultancy JARA will be marking this year’s 70th anniversary of the Battle of Britain by creating its own version of the iconic operations room at Fighter Command HQ
During the Battle, the progress of each enemy raid was famously plotted on a huge map table using counters that were colour-coded according to the time of sighting and then moved across the map by WAAFs using magnetic ‘rakes’. This simple but effective system enabled the battle commanders to see where each formation was heading, to estimate possible targets and make quick decisions about defensive action.
The battle plan that JARA will be showcasing on Stand B10 (Hall 3) will represent its mission to make contact with as many of its target prospects as possible during the course of the show. A giant printout of the show floor plan will be marked with coloured flag pins to coordinate the movements and successes of JARA’s consultants in real time.
JARA ‘squadrons’ will be deployed in different sectors of the exhibition halls each day, their progress being reported back by text to ‘fighter command’ and represented on the battle map by toy soldiers carrying the respective squadron flag. Squadrons will report back to the stand HQ three times each day to review progress and tactics and will compete for a prize for the best team at the end of the show.
Comments JARA managing director, Jamil Rashid: “We wanted to come up with a really visual way to demonstrate JARA’s approach to managing the detail of day-to-day tasks better. Like everyone else, we’re at Farnborough to sell a product – we call it Structured Leadership™ – so what better way to do so than show it in action. As well as acknowledging the brilliance and simplicity of the Dowding System, we also think it’ll be fun, both for us and visitors to the stand, and we hope people will come and see how our particular battle plan unfolds.”
Throughout the show, JARA will be supporting the Battle of Britain Wings Appeal, which commemorates the bravery of the pilots who took part in the battle and supports the welfare services provided by the RAF Association to serving and past members of the RAF and their families.