'Hung' websites stymie UK swing-voters

UK voters who are browsing the Web to inform last-minute decisions on voting in today’s General Election are prone to being frustrated by the slow response speeds encountered.

Research carried out by Web performance company Application Performance reveals Election-related Web pages with load times of almost a minute for some sites surveyed; online shoppers used to one- or two-second response times from top retailers may simply click away and get their information instead from print and TV media.

The tests were performed using AOL’s webpagetest.org to measure the page load times from around the world using Microsoft Internet Explorer 7 as the browser. According to the results, yournextMP.com, Google, and the online edition of newspaper The Guardian were the fastest places to get updated on the 2010 General Election, while the slowest included the UK’s most popular sites such as the BBC and The Telegraph online. The full results at the time of testing are: 

  1. 4.4 secs - http://www.yournextmp.com
  2. 6.0 secs - http://www.google.co.uk/intl/en/landing/elections2010
  3. 9.3 secs - http://www.guardian.co.uk:80/politics/interactive/2010/apr/05/general-election-map-swingometer
  4. 10.3 secs - http://www.itv.com/news/election2010
  5. 14.0 secs - http://news.sky.com/skynews/Election/Map
  6. 14.6 secs - http://news.bbc.co.uk/1/shared/election2010/results/default.stm
  7. 16.7 secs - http://www.ft.com/cms/s/0/a0d99be8-3dab-11df-bdbb-00144feabdc0.html
  8. 19.0 secs - http://www.telegraph.co.uk/news/newstopics/politics/2432632/UK-General-Election-2010-political-map.html
  9. 48.5 secs - http://www.thestraightchoice.org

Average response time = 15.9 secs

“Undecided UK Web-users are also going to prefer faster information sites, and vote with their mice,” comments Application Performance managing director Russelll Luke. “No one would choose the next Prime Minister on the basis of one Web visit, but in the era of e-voting, speed matters more than ever.”

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