'Kindle drove e-paper sales' in 2009
The popularity of e-books, particularly Amazon’s Kindle, drove electronic paper display (EPD) shipments to 5 million units in 2009, up 417 per cent from 950,000 in 2008, according to DisplaySearch.
“Seeing this growth for a new application, especially in the second half of last year, is a vote of confidence from consumers who seem to have embraced e-books,” said Hiroshi Hayase, DisplaySearch director of small and medium displays. “Momentum from e-book popularity last year combined with new, larger-screen products hitting the market right now means that this trend will continue, so we will see large shipment volume increases in the first half of 2010.”
Amazon’s Kindle e-book, with a 6in display, captured 66 per cent of the total EPD market in 2009. This market domination is expected to increase as the Kindle DX, with a 9.7in display, is positioned to compete with Apple’s iPad, released earlier this month, which uses a 9.7in TFT LCD.
“Boosted by success from e-books thus far, Amazon is expanding its service offering to help customers access more timely books at low cost. We expect to see other service providers increase their presence in the US and expand e-book adoption in Europe and Asia as well,” Hayase added.