Google reverses smartphone sales strategy

Google will sell its Nexus One smartphone to the UK market through Vodafone's shops,

The moves represent a shift in Google's plans for the mobile phone market, less than four months after the Internet search giant unveiled the Nexus One to great fanfare.

In a post on the official Nexus One blog on Monday, Google said Vodafone was now accepting pre-orders for the phone in the UK and would start selling the phones in the company's UK stores, online and over the phone on April 30.

The Nexus One, a touchscreen phone that uses Google's Android software and was developed with handset maker HTC, is the first consumer electronics device that Google has sold directly to consumers. Google broke with the traditional mobile industry business model by selling the Nexus One exclusively online, instead of using the wireless operators' shops.

Google has also narrowed its ambitions for the phone in the US. It initially released the Nexus One to work with the T- Mobile USA wireless network, and promised a version for the Verizon Wireless network,America's largest, this spring.

"We won't be selling a Nexus One with Verizon and this is a reflection of the amazing innovation happening across the open Android ecosystem," Google said in a statement.

Google said Verizon Wireless customers who want an Android phone with the "power" of the Nexus One can get the Dorid Incredible by HTC.

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