Japanese firms collaborate to promote EV fast-charge

Five Japanese businesses, including three car-makers, have set up a society to promote the fast-charging of electric vehicles.

CHAdeMO Association aims to increase the number of quick-charger installations worldwide, which is seen as indispensable to further diffusion of electric vehicles, and to charging methods. Last August, Nissan, Mitsubishi Motors, Fuji Heavy Industries, and Tokyo Electric Power Co. started a preparatory committee, with Toyota joining later. Now the Association has been formally established with the five companies as its executive members.

Some 158 business entities and government bodies including 20 non-Japanese companies are expected to join the Association, such as automakers, electric utilities, charger manufacturers, charging service providers and other supporting groups.

Electric vehicles (including plug-in hybrid electric vehicles) can contribute enormously to the reduction of CO2 emissions in the transportation sector. The Association will promote electric vehicles through its efforts in technical improvements of quick chargers, standardisation activities for charging methods, and international extension of knowledge related to quick-charger installations.

"CHAdeMO" is an abbreviation of "CHArge de MOve", equivalent to "charge for moving", and is a pun for "O cha demo ikaga desuka" in Japanese, meaning "Let's have a tea while charging" in English. The corporate logo combines the circuit symbol for a battery, representing 'charge', with a dynamic curving line representing 'move', creating a smiling face that symbolises a bright future and happines. It is said to be the colour of green tea.

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