iMinds expands �on-demand knowledge� with eBook launch
iMinds has expanded its portfolio of “MindTracks” digital information products with the launch of an eBook range to complement its existing audiobook range.
The MindTracks concept covers general knowledge, non-fiction topics across three separate strands: Adult General Knowledge, iMinds Juniors (for children aged 7–14 years old) and iMinds Travel. Each delivery is intended to offer the listener the chance to gain a grounding in key topics and issues, comprising a well-rounded subject overview.
12 categories are covered: Ideas & Concepts, Politics, Law & Business, The Arts, History, People & Places, Medicine & Inventions, Sports & Action, Crime, War & Conflict, Pop Culture, Science & Nature, Culture & Religion and Mystery & Conspiracy.
Olivia Wood, founder and managing director of iMinds said: “The extension of the catalogue into the eBook space is a very exciting development that broadens iMinds reach and applications. This is very much in keeping with the iMinds concept of providing accurate general knowledge information which can be quickly digested in the most convenient way, effortlessly increasing the general knowledge we need to gain important context for the specialized knowledge we use every day.”
Originally launched in September 2009, iMinds debuted the eight-minute “MindTracks” as mp3 files. With the launch of its products in eBook format, the audiobooks are now also available for eBook devices.
iMinds eBooks will be released in collections of six, 12, 36 and 72 titles, ranging in price from $1.99 to $9.99. Additionally, the Top 50 iMinds individual products are available as a special eBook release and can be purchased for $0.99 each.
iMinds AudioBooks and eBooks are available for download from iMinds.com, Apple iTunes, Kindle Store and other online eBook and AudioBook retailers, while schools and libraries are able to offer the iMinds catalog to their users via the OverDrive network which includes BooksOnBoard and WH Smith.
iMinds made no comment on availability of its MindTracks for Apple’s iPad or the iBookstore, other than to say they were “looking forward to the launch” of Apple’s latest product and service.