GCHQ Xbox recruitment campaign wins the IET Prize 2009
GCHQ and recruitment marketing agency TMP Worldwide received the IET Prize 2009 for the best recruitment communication in the engineering and technology sectors. The IET prize was presented as part of the Ri Fivers, a series of recruitment communication awards run by industry website, Ri5.
The campaign targeted the “internet savvy” online gaming community and to spread the reach of GCHQ's recruitment message for IT and technical roles at graduate and professional level. Many of those roles required specialist skills likely to resonate within the online gaming community.
The judges included Nigel Fine, Amanda Weaver and John Rooney. They felt the GCHQ campaign hit exactly the right mark in combining a strong employer brand with cutting edge technology, which was delivered to the right people, in an innovative way.
In joint second place were Mi5, for a very well produced press advertisement, and an innovative graduate recruitment brochure from Babcock. The International category was won by Energy Australia with their online campaign to entice young Australians to join their apprenticeship scheme.
This is the second year that the IET Prize has been awarded, with last year’s winner being The Metropolitan Police. The IET Prize seeks to recognise the work done by employers to raise the profile of a career in engineering and technology whilst continuing to elevate the profile of the IET’s own recruitment media amongst recruiters.