Sky announces 3D TV broadcast trial and pub football launch

Sky has announced that it will broadcast in 3D for the first time this Sunday. For the 31 January match featuring Arsenal v Manchester United, nine pubs across the UK will be specially kitted out with LG 3D TVs and 3D glasses and Sky will broadcast the match to these pubs in 3D.

Sky further announced that in April it will continue the soft launch of its 3D TV service by rolling out a dedicated 3D TV channel to hundreds more pubs. Sky has stated a full consumer service available to all Sky HD subscribers will be available later in the year.

The Sky 3D TV service will not require a new set-top box for existing HD subscribers. But the service, as with other 3D media (Blu-ray discs, video games, rival TV broadcasts) coming in 2010, does require a 3D-capable TV or projector and special glasses. LG, which is providing the television hardware for the nine pubs in Sunday's trial, has announced that their 47in 3D model will be available by April.

Sky has refused to announce the precise locations of the pubs, other than they are in London, Manchester, Cardiff, Edinburgh and Dublin. The move comes one week before the BBC's 3D broadcast of rugby to select cinema screens.

Further information: 

www.sky.com

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