Sharp adds yellow to display pixel matrix

Sharp has unveiled three new LCD TVs at the Consumer Electronics Show in Las Vegas featuring series that incorporate yellow as one of the primary colours in the display’s pixel framework. Typically, TVs will feature only a red green and blue (RGB) in its matrix.

The new TVs are to be manufactured at the company’s 10th Generation LCD plant in Japan, the new series offer unprecedented colour quality on-screen and come in a super slim design only 1.6 inches thick.

According to Sharp, TVs have been unable to accurately render the colour yellow. The addition of the colour means that TVs can reproduce more than one trillion colours and show more realistic pictures than conventional TVs.

“We have changed the way an LCD TV produces an image with the new four primary colour technology, allowing us to broaden the visual experience and immerse consumers in a new world of colour,” said Mikio Katayama, president and chief operating officer, Sharp Corporation.

In the UK, the LC-LE920E and LC-LE820E are available in 40”, 46” and 60” sizes while the LC-LE720E is available in 32”, 40” and 46”. Each model is HD-ready 1080p and incorporates Sharp’s UltraBrilliant Edge-lit panel technology, which has been designed to deliver mega contrast - improving the perception of depth and clarity in every image.

In addition to this, the flagship model of the series, the LC-LE920E, will be supported by 200Hz technology, which means that even the fastest moving images and sports will be clear and well defined.

The screen is mounted on a transparent glass stand, which runs around the edge of the panel body. Completing the new look, the wires and cables at the back of each set have been completely covered in a silver casing.

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