Jobs scores hat trick to save Accrington from relegation
No, you haven’t read that incorrectly. According to a recent survey, one in 20 Britons think Apple founder Steve Jobs is a League Two professional footballer - according to a survey which demonstrates the ignorance that many have of the world’s technology leaders
Additionally, 1 in 10 believed Jobs was a trade union leader. A quarter of respondents also did not identify Sir Tim Berners-Lee as founder of the Internet, with nine per cent believing he was head of MI5. Six per cent thought he was an Arctic explorer and five per cent reckoned he was the first British astronaut into space.
Surprisingly, despite the rising popularity of social networking sites, 11 per cent of those quizzed could not name one. Of those that were mentioned, Facebook was singled out the most – 72 per cent – with Twitter next at 12 per cent.
The survey of 1,000 people, carried out by technology public relations company also found six per cent thought a VHD (Virtual Hard Disk) was a sexually transmitted disease and four per cent believed phishing, a ruse used by cyber criminals to steal personal details, was an angling method used by Eskimos.
“It is still striking how little is known about some of its key figures, gadgets and aspects,” said Eb Adeyeri of Lewis PR.
“Although many people knew the correct answers, a substantial minority had absolutely no idea. There is a digital divide in Britain between those who understand the importance of technology and those who are either not interested or frightened by it.”
“This demonstrates a need for everyone involved in the industry to speak about technology and the benefits it brings clearly and succinctly, and avoid the jargon and ‘geek speak’ that deters so many from developing an interest.”
Other findings from the fun poll included 10 per ent who believed a wireless dongle was a sex toy instead of a broadband adaptor. One in 20 thought SAAS (Software as a Service) stood for Special Aviation and Army Squadron and six per cent believed it was an ’80s pop band.
And although 88 per cent knew Bill Gates was the founder of Microsoft, three per cent thought he was an American comedian and two per cent thought he was one of the Great Train robbers.