Channel 4 and Talk Talk join Canvas

UK public broadcaster Channel 4 and UK ISP Talk Talk have joined Project Canvas, the UK on-demand video platform designed to bring free-to-air on-demand video content to UK televisions.

Converging broadcast with broadband, the new platform aims to bring linear TV and internet based content – thereby upgrading UK’s existing free-to-air platforms, Freeview and Freesat.

“By seamlessly converging broadband and broadcast content, project canvas can help secure the future of free-to-air broadcasting and create an open platform that gives online services a route to the TV set,” said Canvas programme director Richard Halton.

“The potential for innovation goes far beyond bringing video-on-demand to the TV set and there’s a huge opportunity for a wide range of new commercial models to thrive. We always wanted all the UK’s public service broadcasters and at least two ISPs to be involved in the venture at launch, so we’re delight that Channel 4 and Talk Talk have joined the project,” added Halton.

The two new partners join the BBC, ITV, Channel 5 and ISP BT in the venture. The BBC’s involvement in the project is subject to BBC Trust approval. If approved, the partners would develop the technical specification for devices with standards body the Digital Television Group (DTG).

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