BMW named as London 2012 partner
BMW is to be the official Automotive Partner to the 2012 Olympic Games, providing around 4000 vehicles to transport athletes, officials and VIPs during the event.
Lord Coe, chairman of the London Organising Committee of the Olympic Games and Paralympic Games (LOCOG), announced that BMW will also become a Sustainability Partner supporting London 2012's commitment to deliver its 'low carbon' and 'healthy living' Games.
Ian Robertson, BMW managing board member responsible for sales and marketing, said: "Sustainability is a central pillar of our business and guides all aspects of our operations. We see our partnership as a major opportunity, over the next three years and beyond, to focus attention on our range of the most fuel efficient premium cars – and also to shine a light on the future of individual mobility."
LOCOG has set challenging targets for the car fleet. BMW will provide a fleet of cars that not only meet the Euro 6 emissions standard but also beat the maximum average of 120g CO2/km established by LOCOG. The company will also showcase electric vehicles.
During the Games, BMW bicycles will be available for use by athletes in the Athletes Village and by London 2012 staff. BMW motorcycles will also be used in certain Olympic and Paralympic events.
A proportion of the fleet will be wheelchair-accessible and BMW will convert a number of vehicles for use by disabled drivers and passengers.
BMW has invested over £1bn in the UK since 2000 and employs over 8,000 people in manufacturing, distribution and financial services in Britain. The iconic Mini is assembled in Oxford, with body shells, body pressings and petrol engines for the vehicle all produced in England.
[picture: Action Images - Alan Walter Livepic]