Blackberry courts developers with new push services

Research In Motion has unveiled a new services platform for the Blackberry that it will allow developers to incorporate advertising, payment, content push and new location services.

“The BlackBerry Advertising Service will allow developers to integrate advertising into their mobile applications in order to generate revenue,” said Jim Balsillie, co-CEO at Research In Motion.

The service will allow feature rich media ads to be integrated with BlackBerry applications, such as the ability to initiate a call from an ad, add a calendar entry or contact entry from an ad, and directly link to an application in BlackBerry App World from an ad.

Additionally, the new BlackBerry Payment Service from RIM will allow developers to sell digital content such as premium content, monthly or annual subscriptions, and additional levels or upgrades for games and other entertainment applications from within their applications. It will also incorporate merchant services, including customer billing.

RIM has also announced three new location-based services for developers to build location-aware applications. These include cell site geolocation, reverse geocoding and travel time.

Cell site geolocation provides an estimate of a smartphone’s location based on cell tower triangulation. According to RIM, cell site geolocation is generally faster than GPS, uses less battery power and is ideal for indoor use where the line-of-sight to satellites required by GPS receivers is not always available.

Reverse geocoding is the process of back coding of a point location (latitude, longitude) to a readable address or place name thereby permitting the identification of nearby street addresses and places.

RIM has also introduced an API for estimated travel time initially within US and Canada. The time is generated based on aggregated traffic conditions and speed limits cross-referenced with distance.

The BlackBerry’s new push APIs will rolled out gradually from 2010.

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