Windows 7 packs value insists Ballmer

Microsoft CEO Steve Ballmer has insisted that Windows 7 will deliver efficiency gains to aid cash-strapped IT departments.

Visiting London to promote the operating system (OS) ahead of its official launch on October 22nd (2009), Ballmer also rebuffed criticism surrounding the complexity of the company’s software licensing policies, insisting that over simplifying licensing had caused trouble in the past.

“I don't anticipate a big round of simplifying licences. Every time you simplify you lose something that someone uses to keep their costs down,” he said.

The Windows 7 ‘XP mode’ can run desktop applications designed for Windows XP in a virtualised environment depending on the underlying processor architecture - its much-maligned predecessor, Windows Vista, often forced companies to install new versions of these applications. This, combined with long boot-up times and sluggish performance, stopped many companies from investing in Vista.

Other new features in Windows 7 include branch caching to speed up wide area network (WAN) performance, improved policy compliance and management, federated searches, and hard drive encryption technology. Ballmer also says companies can save money using a desktop optimisation pack to reduce the cost of OS deployments to large numbers of users.

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