All to play for in Brazil
A new report highlights business opportunities for UK firms to be won in Brazil following the announcement of the FIFA World Cup 2014 and Rio Olympics 2016.
The report by UK Trade & Investment (UKTI) details the commercial opportunities from over 80 projects which will help prepare Brazil to host these two major sporting spectacles.
With an estimated 600,000 foreign visitors expected for the World Cup alone, 12 World Cup host cities to prepare and a Summer Olympiad to deliver, Brazil is facing a huge challenge. Estimates of the investment in infrastructure required to prepare for 2014 range from £10 billion to £30 billion. This will include:
- £1.5 billion on constructing and modernising 12 stadiums
- £1.4 billion expanding and modernising airports across the country
- Improving and expanding urban transport systems in the 12 host cities, a potential investment of up to £10 billion.
Faith Quigley, author of the report, said: “The next few years will be an exciting time for Brazil as they prepare for two of the greatest sporting events on earth. To realise these spectacles, Brazil is investing billions in infrastructure – from stadia to airports, rail and roads. The know-how and expertise of UK companies, and the sporting links between our two countries, makes our firms well-placed to take advantage of these opportunities.“
Chief Executive of UKTI, Sir Andrew Cahn, said, “Brazil can seem a daunting prospect for new exporters, and it should be approached as a long-term venture, but for those willing to invest some time there are huge potential rewards to be had. In the current economic conditions, the business provided by staging a games can provide important commercial wins.”