Apple's App Store downloads top two billion

Apple has announced that over two billion apps have been downloaded from its online App Store. 

More than 85,000 apps are currently available in the Store to an estimated 50 million iPhone and iPod touch customers around the world.

Over 125,000 developers are involved with Apple’s iPhone Developer Program.

“The rate of App Store downloads continues to accelerate with users downloading a staggering two billion apps in just over a year, including more than half a billion apps this quarter alone,” said Steve Jobs, Apple’s CEO. “The App Store has reinvented what you can do with a mobile handheld device, and our users are clearly loving it.”

The range of apps is divided in to 20 categories, including games, business, news, sports, health, reference and travel. Current favourites include a police and ambulance radio tracker, arcade classic Frogger and a Starbucks coffee shop locator.

The recent launch of iTunes 9 enables a user to organise and synchronise all their downloaded apps within iTunes, from where they will be automatically uploaded to the user’s iPhone or iPod Touch. iTunes 9 also added the concept of the iTunes LP, bringing an interactive element to digital downloads in a bid to extend the fan experience.

Expanded albums released thus far have featured animated lyrics and liner notes, performance videos and photos, amongst other bonus material.

iTunes 9 is a free download for Mac and PC.

More information:

http://www.apple.com/itunes/whats-new/

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