Twitter 'Cheap Tweets' boosted by etailer offers surge
Online retailers are embracing social networking website Twitter, and are increasingly using Tweets to tell shoppers about their deals and offers, suggests a study by discount voucher code alerter SendMeDiscounts.co.uk.
The survey measured a 1,846 per cent increase in ‘Cheap Tweets’ - Twitter tweets that contained a bargain or special offer, between June and August 2009.
The study was undertaken by identifying 20 of the most common words that Twitter users and retailers posted in their Tweets to identify a bargain, such words (or 'hashtags') included ‘deal’ and ‘sale’. These words were then monitored, by using Twitter Trends and specialist Twitter websites such as Hashtags.org and Twist, for the whole of July to calculate the increase in the number of relevant Tweets posted, Sendmediscounts.co.uk reports.
“Retailers are getting clued up about the power of Twitter and increasing the amount of offers that they Tweet, making it a real goldmine for bargain hunters” says Nick Beeny, managing director of SendMeDiscounts.co.uk. “The findings also suggest that retailers looking to reach out to savvy shoppers on Twitter should include words hashtags that are relevant to their products and that Twitter users monitor for a bargain.”
Beeny adds: “Posting unique offers or bargains is a good way for retailers to increase their loyal followers and increase revenue.”