Strong forecast for active OLED displays
Analyst firm DisplaySearch has forecast that the total organic light-emitting diode (OLED) display market will grow to $7.1bn by 2016, from $0.6bn in 2008, with a CAGR of 36 per cent.
DisplaySearch also reported that in the first quarter of this year worldwide active matrix (AM) OLED revenue surpassed passive matrix (PM) OLED for the first time. AMOLED revenue is increasing strongly due to strong mobile phone main display shipments, as Nokia, Samsung Electronics, and Sony Ericsson heavily promoted AMOLED mobile phones in the first half of 2009. More than ten mobile phone models with AMOLED main displays have been released in 2009.
PMOLED has been the revenue leader in the OLED display market, driven by high unit shipments. However, in Q1'09, PMOLED shipments were down significantly due to weakness in MP3 and mobile phone sub-display applications.
“AMOLED displays have become an important differentiating feature for high end electronic products,” noted Jennifer Colegrove, director of display technologies at DisplaySearch. “As we forecasted, AMOLED revenue surpassed PMOLED revenue in Q1 2009, and AMOLED is likely to pass PMOLEDs in terms of unit shipments in 2010. There will be about 20 new or upgraded AMOLED production lines installed or upgraded worldwide in the next three years,” Colegrove added.
DisplaySeach reported that worldwide OLED display revenue in Q1 2009 was $143m, down 8 per cent on the previous calendar quarter. AMOLED revenues were up 17 per cent over the same period.
Samsung Mobile Display, created from Samsung SDI’s OLED business and Samsung Electronics’ mobile display business, started operation in January 2009. SMD had a strong first quarter, and as a result, it kept the number-one position in shipment with 37 per cent market share, followed by RiTdisplay in second place.
OLED manufacturers are planning to make TV panels larger than 11in in 2009. LG Display is mass-producing small-size AMOLED currently, and has announced it will mass-produce 15in AMOLED panels for TV applications at the end of 2009. LG Electronics said it will commercialise 15in OLED TV for the run-up to Christmas.