Productronica plans a fight-back in the battle for visitors

Productronica, the biennial trade show for the electronics manufacturing industry, is gearing up for its 2009 edition. Its organisers plan to balance a smaller exhibition space by introducing new attractions for visitors, including expert lectures and an electronics summit for CEOs.

Klaus Dittrich, managing director of Messe Muenchen International which runs the event, admitted that the recession has hit Productronica quite hard, but was adamant that it will remain a key fixture within the industry.

"It is the only exhibition where the whole value chain is represented," he said. "We expect a reduction of a third in floor-space this year, but that's much better than the rest of the [exhibition] industry - and the missing exhibitors are mostly small ones."

He said that as well as the Munich Electronics Summit, which will be a panel discussion and networking event for CEOs, to be held on the first day of the show, the organisers also plan to run Productronica University. This will feature lectures and sessions on 'hot' topics such as photovoltaics, micronano production, hybrid components manufacturing and green electronics.

"We have strict requirements on the presenters that they are not sales presentations - they have to have information that's useful to the visitors," Dittrich said. "We will also have SMT technical presentations, those are more like training sessions though."

He added that Productronica 2007 had over 40,000 visitors, 99.3 per cent of them from the trade. He said that around 45 per cent came from outside Germany, with 87 countries represented.

Productronica 2009 will take place at the New Munich Trade Fair Centre on 10-13 November. The IET is one of the event's media sponsors.

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