Microsoft Bing: does it work for you?
Microsoft has unveiled its ‘Decision Engine and consumer brand’ Bing, designed to extend the techniques of existing search engines with an approach to user experience and intuitive tools that focusses initially on four vertical areas: making a purchase decision, planning a trip, researching a health condition, or finding a local business.
Driving Bing is its Decision Engine, designed to enable users to gain insight and knowledge from the Web, moving more directly to important decisions, Microsoft claims.
“Bing was developed as a tool to help people more easily navigate through the information overload that has come to characterise many of today’s search experiences,” says Microsoft CEO Steve Ballmer. “[I understand that] as many as 30 per cent of web searches are abandoned without a satisfactory result. Search engines do a decent job of helping people navigate the Web and find information, but they don’t do a very good job of enabling people to use the information they find.”
Ballmer adds: “When we set out to build Bing, we grounded ourselves in a deep understanding of how people really want to use the Web. Bing is a first step forward in our long-term effort to deliver innovations in search that enable people to find information quickly and use the information they’ve found to accomplish tasks and make smart decisions.”