Cloud computing revenue set to top $56bn
Worldwide cloud services revenue is set to exceed $56.3bn in 2009, a 21.3 per cent increase from 2008 revenue of $46.4bn, ICT market-watcher Gartner claims in its report ‘Sizing the Cloud: Understanding the Opportunities in Cloud Services”. Looking further ahead, the market is projected to reach $150.1bn by 2013.
Business processes delivered as cloud services will form the largest segment of the overall cloud services market; it accounted for 83 per cent of the overall market in 2008. The segment, consisting of cloud-based advertising, e-commerce, human resources and payments processing, is forecast to grow 19.8 per cent in 2009 to $46.6bn, up from $38.9bn in 2008.
The largest component of the overall cloud services market is cloud-based advertising, Gartner claims. This component represented 60 per cent of the market in 2008 with revenue of $28bn, and is forecast to reach $33bn, and make up 58 per cent of the overall market, in 2009. This success reflects Google’s creation of new business and delivery models for IT-based services – models that are being emulated by Yahoo, Microsoft, and others.
“Cloud computing enables a shift in IT provision from direct purchase and payment for services to provision of services which are free at point of use and where revenue is derived from advertising,” says Gartner research vice president Ben Pring. “Services supported by advertising are currently, and will remain, the largest component of the overall cloud services market through 2013.”
While much of the hubbub for cloud computing centres on systems infrastructure delivered as a service, this is still an early-stage market. In 2008, such services accounted for only 5.5 per cent of the overall cloud services market, and are expected to account for 6 per cent of the market in 2009. Infrastructure services revenue was $2.5bn in 2008, and is forecast to reach $3.2bn in 2009.