Hot tips for lovers to save energy in the home
Glamour model Lucy Pinder sent temperatures soaring as she launched a saucy campaign to save energy in the home this Valentine's Day.
The 25-year-old kicked off the Energy Saving Week campaign alongside the "energy love doctor" with a racy message to lovers: "Turn me on, turn it off."
With one in two Britons opting not to celebrate this February 14, the Energy Saving Trust project gives racy tips on how to save electricity while increasing romance at home.
Pinder posed for several revealing photos showing how couples can turn the heat up around the house without using additional power.
Rob Bell, "energy love doctor" at the Energy Saving Trust, said: "It appears the economic doom and gloom has ruined romance for many this Valentine's Day.
"For those determined to spread a little love, home will truly be where the heart is on February 14 as people feeling the pinch due to the recession try to save cash."
Tips to lovers include turning the bedroom lights out in favour of candlelight, sharing showers or baths and cuddling up in bed while turning the heating down.
Despite the large numbers planning to boycott Valentine's Day this year, research conducted for the Energy Saving Trust by pollsters ICM revealed that romance does not have to cost a fortune.
More than 50 per cent of people said they would find a home-cooked meal more romantic than dining out at a classy restaurant, while three in five would rather have a home-made card than one bought from a shop.
Nearly a third of people said the biggest turn-off would be not celebrating Valentine's Day at all.