Data centres 'ignoring Green' in drive to slash costs

Only one-in-eight data centre managers cite a desire to 'go Green' as the key reason for implementing energy-saving solutions, a survey of registered attendees at Data Centres World has revealed, falling from one-in-three this time in 2008.

The effects of the credit crunch mean that reducing the carbon footprint of data centres has become less of a priority than it was; saving money is still the number one reason for lowering power consumption in today’s data centres, according to the new survey released today by the organisers of Data Centre World (24-25 February 2009, Barbican, London). The IET’s flagship magazine is a media partner for this event.

The more positive news is that over two-thirds of data centres are proactively implementing policies and technologies that will enable them to minimise power consumption. The primary reason given for this was ‘to save money’ during difficult economic climate.

One in ten data centre managers would like to be doing more to reduce power consumption, but concerns that implementing these strategies would be too difficult and impact upon the service they can offer customers are preventing them from taking steps.

“Not a single respondent thought that their data centre was already completely optimised in terms of energy efficiency, highlighting the fact that there is still plenty of room for improvement in the sector,” says Sarah Williams, event director of Data Centre World organiser Turret Group, “and with only 2% of managers stating that being more economical would be prohibitively expensive, it is a realistic aspiration for most data centres

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