CrossCountry launches mobile phone ticket trial
CrossCountry is the latest UK train operating company to run trials of mobile phone ticketing.
The technology trial will run until further notice, initially on CrossCountry services between York and Edinburgh.
Customers who buy a ticket online using a payment card will be able to have it sent directly to their mobile phone as an MMS (multimedia) message. It will include a two-dimensional security barcode, journey details and the customer name.
Ticket gates at stations will be equipped to read the barcode, and ticket inspectors on trains will also carry readers.
CrossCountry is also offering a special version of its website for mobile browsing, making it simpler for customers to get the information they need on a handheld device. The mobile site, m.crosscountrytrains.co.uk, includes live travel updates, ticket booking, a timetable download application and latest news, all in short, simple formats making it easy to read and browse whilst travelling.
David Watkin, CrossCountry’s Commercial Director said; “Our new m-ticket trial is yet another step forward for CrossCountry as it helps simplify the ticket buying process.
"Early customer feedback has been positive and comments from our customers have been vital to help us improve the service. People now expect to do so much more whilst on the move and we want to meet that expectation. We hope the trial will prove successful to enable us to roll out our m-ticket product across all CrossCountry services."
Chiltern Railways was the first train company to introduce m-ticketing in Britain.