CE industry to bounce back to growth in 2009

The consumer electronics industry is likely to move into negative growth in the first quarter of 2009, but will move into positive growth from the spring. Overall growth will be lower than that experienced in 2008 – according to the Consumer Electronics Association’s market research.

The report, which mainly focused on the US market, was presented on the eve of this year’s Consumer Electronics Show in Las Vegas, which starts officially on Thursday.

In 2008, there were some products such as LCD TV, E-readers, and flash memory camcorders which had growth rates up to 800 per cent by volume of sales. Although Steve Koenig, director of industry analysis, CEA pointed out that these products were starting from a low base.

Similar growth rates are forecast for products such as notebook PCs, OLEDs and LED backlit displays in 2009. But these are also starting from a low base.

Shaun Dubrovac, economist for CEA, also pointed out that the industry is likely to experience a bounce back into positive territory from the second quarter of 2009, but overall growth rates will still be lower than in 2008, with further positive growth in 2010.

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