NXP develops new TV processing chip and brings down cost of HDTV development

Philips spinout, NXP Semiconductors, has unveiled a single-chip LCD TV platform which it claims will enable unparalleled picture quality on mid-range TVs.

The company claims that its integrated platform will allow TV manufacturers to widen the availability of high-end features including LED (2D) sectional backlight dimming.

The NXP TV550 features DVB-T, MPEG4/H.264 decode, HDMI reception and decoding of digital SD and HD content. It also supports ethernet and CI+ security features to ease the delivery of IP TV content, including emerging on-demand TV services, from service providers straight to the TV set.

The platform also features MAPP2 (Motion Accurate Picture Processing) technology on its PNX5120 video processor integrated in TV550 which removes the visible halo effect in motion pictures with technologies as frame rate conversion, movie judder cancellation, motion sharpness and colour management.

“As TV markets prepare for worldwide digital switchovers, making sure that consumers can see the benefits of digital TV is essential to ensuring a smooth transition,” said Randy Lawson, senior analyst of Display Electronics at iSuppli Corporation.

“We remain committed to leading in TV chip innovation that ultimately enhances consumers’ viewing enjoyment, and allows everyone to have the best possible HD experience with ever more content, anytime, anywhere in the home,” said Christos Lagomichos, executive vice president and general manager of BU Home, NXP Semiconductors. 

NXP claims that the PNX85500 is the industry’s first digital TV processor to be manufactured on 45nm technology, allowing tighter integration between picture quality processor and digital TV platform.

The NXP TV550 platform will be available in engineering samples in Q1 2009.

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