Dell details its green packaging strategy

Computer maker, Dell, is implementing a plan to simplify its computer packaging that it claims will result in estimated savings of more than $8m and eliminate approximately 20 million pounds of packaging material over the next four years

The company plans to reduce desktop and laptop packaging materials by approximately 10 per cent worldwide, increase sustainable content in cushioning and corrugate packaging by 40 per cent and ensure that 75 per cent of packaging components are curb side recyclable by 2012.

The company says it has exceeded its 2007 goal to reduce outbound packaging by 10 million pounds by nearly 10 per cent.

The computer manufacturer is integrating air-filled cushion technology and renewable materials including moulded pulp cushions and 100 per cent recycled high-density polyethylene (HDPE) thermo-formed cushions. Milk jugs and laundry detergent bottles are typical materials that comprise the HDPE recycled waste stream.

Over the next year, Dell estimates that it will integrate nearly two million recycled milk jugs into cushions protecting its Studio Hybrid system. An estimated 33 million recycled milk jugs will be integrated into desktop and laptop packaging in 2009.

Through its server-packaging option MultiPack, the company plans to assist customers to save time and simplify server installations by eliminating up to half of the packaging materials and waste that result during typical installations.

Dell also announced the Dell Greenprint Advisor, a free Web-based resource enabling organisations to assess their green initiatives and help prioritise future actions. The service will initially only be available to US businesses, but the company plans to expand the service globally next year.

“We will drive extraordinary environmental and cost savings for our businesses and customers while setting a new efficiency model for other industries to follow,” said Tod Arbogast, director of sustainable business at Dell.

"Excessive packaging is among the most solvable challenges today. Changing the packaging paradigm presents an opportunity to increase business and brand value through sustainable innovation, resulting in positive environmental benefits," said Adam Werbach, CEO of Saatchi & Saatchi S, a sustainability consulting agency that has worked closely with Dell to develop its packaging strategy.

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