US teens are tech addicts
American teenagers are obsessed with technology and more than eighty percent could not imagine a day without using high tech – according to a new study by the US based Consumer Electronics Association.
Teens say technology helps them keep in touch with friends and family, although three-quarters of them said they do not spend less time with people because of technology.
“Teens are comfortable with technology and value the improvements technology makes in their lives,” said Steve Koenig, CEA’s director of industry analysis.
“As this generation looks for all-in-one features and bigger and better products, they will fuel the growth of the consumer electronics industry.”
According the study, the average teenager expects to spend around $312 on consumer electronic (CE) devices in the next six months and spend approximately four hours per school day devoted to technology related activities.
Personal ownership of CE devices among this category is low because they live at home where many electronics belong to parents. Exceptions include lower cost products such as headphones/earbuds, mobile phones and MP3 players, of which they claim sole ownership.
When asked how they spend their day, nearly half of teen’s activities were driven by technology. Four of their five top activities were technology driven, with listening to music as the most popular activity among teens. Purchasing (58 percent), borrowing (56 percent) or receiving a CD (52 percent) as a gift are still the primary sources teens get music, with online stores (51 percent) being a secondary source.
Purchasing music through online stores has increase 10 percent since 2006 and teenagers are accessing music through online sources like YouTube (47 percent). As they increase their online time, there is expected growth in online consumption of music.
A quarter of thirteen to nineteen year olds expect to purchase a new mobile phone within the next six months, making it their most popular consumer electronic product.
When asked to choose only one technology to use for an entire day, teenagers chose mobile phones most often. Not just used for talking, seventy percent of teens use their mobiles for texting.
Young people also use their phones to access mobile entertainment, shoot videos, listen to music and watch videos. Over one-third of mobile phone activities are spent accessing and creating content.
Based on their current cell phone usage and interest in more advanced features, growth can be expected in ownership of smartphones in this age category.
Looking specifically at what CE products teens want, an upgraded mobile phone (a smartphone) and an MP3 player were at the top on their list. Additionally, higher ticket consumer electronic products like computers/laptops, video gaming systems and digital cameras would make popular gifts for the holiday season.