New guide helps HR navigate the coaching maze

The latest version of the Chartered Institute of Personnel and Development’s guide to Coaching and Buying Coaching Services has been launched today at the Coaching at Work Conference.

Coaching has become one of the most widely used development tools. The latest CIPD Learning and Development survey findings showed that nearly three quarters of all organisations (71 per cent) are now using coaching.

John McGurk, Learning, Training and Development Adviser, CIPD said: “Coaching is the ideal technique for change management, skills development and leadership in organisations. We know that every organisation is different and coaching needs to be tailored to the requirements of each organisation.

“When CIPD launched the initial guide in 2004, it changed the face of coaching. With this new version we are recognising that coaching has moved on. It is now an established part of management and people development in organisations throughout the UK. The guide quite simply helps HR professionals make sense of coaching and understand how it can be used as a powerful tool to help employees perform better.”

As well as the guide, a new coaching tool has also been developed. Called ‘Developing coaching capability: how to design effective coaching systems in organisations’, it is available to download at

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