Leading PC websites not mobile-Web enabled
The Top 20 most trafficked PC websites, according to Nielsen Online, do not work well on leading mobile phones – despite the fact that typically 5 per cent of visitors to PC websites now come from mobile devices, up from 1 per cent a year ago.
According to Bango, who commissioned the survey, PC websites are not adapting fast enough to match mobile browsing trends and are failing to present mobile-friendly versions of their sites.
Many online businesses questioned by Bango admitted they do not know how much mobile-originated traffic is hitting their PC site. The research revealed that 3-10 per cent of online traffic to a PC website now comes from users entering Web addresses on their mobile device.
According to Bango, who sell Web analytic research tools, it is not just iPhone users that are regularly accessing the Internet from their phones.
Researchers at IDC say that 1.3 billion people will connect to the Internet via mobile phones by end of 2008, and the vast majority of these mobile browsers are using mass market phones from Nokia, Samsung, Sony Ericsson and Motorola.
“Our figures indicate that up to ten out of every 100 customers are now routinely entering Web addresses from their phones and hitting a site designed only with PC users in mind, which results in a bad experience,” said Anil Malhotra, SVP of Marketing and Alliances at Bango.
“Businesses should now be asking which handsets, countries and languages matter most to their business and developing a mobile strategy to match this.”
Some mobile network operators are routinely transcoding desktop websites to fit better on their subscriber’s phones. While this improves the formatting of PC Web pages when viewed on a phone, it is no substitute for a properly designed mobile site, with thought given to relevant content, the right mobile feature set and easy mobile navigation. Made-for-mobile websites generally have a simpler layout with content that’s relevant for a mobile user in the top slot on the home-page.
Tests were carried out on the Motorola V3 Razr and Nokia 6300 on AT&T in the US and Vodafone in the UK.