GPS enabled smartphones boost location based services

The recent launches of GPS-enabled smartphones with touch screen interfaces such as Apple’s iPhone and the BlackBerry Storm - are fuelling interest in handset-based navigation and location based services (LBS) despite the worsening economic climate – a new research study claims.

This is driving third party LBS application development and the roll out of LBS infrastructure by carriers to support the much needed Secure User Plane Location (SUPL)-compliant Assisted GPS functionality.

“Handset technology finally offers the LBS user experience consumers have been waiting for,” said ABI Research director Dominique Bonte.

“Large touch screen displays are the most natural interface for engaging with map-based LBS applications, as demonstrated by the success of Personal Navigation Devices (PNDs).

GPS is increasingly being complemented by alternative positioning technologies such as Cell-ID and Wi-Fi to increase in-door coverage, providing service providers with ever-greater flexibility to roll out commercial LBS applications.

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