Gadgets drive demand for mobile video
Mobile network operators and broadcasters are set to benefit from growing popularity of watching video on the move that will fuel a massive growth in 3G-enabled devices over the next five years.
According to US market research firm In-Stat, the arrival of a broad range of new gadgets able to display video will have a profound effect on the mobile video market. It predicts that more than a half-billion devices capable of viewing Internet video over 3G networks will be sold in 2013, by which time cumulative sales will approach 2 billion units.
A new In-Stat report, ‘Global Cellular Video Devices: Internet Video Expands the Market’, looks at the projected worldwide market for consumer electronic devices ranging from laptop computers and mobile phones to portable media players and handheld games.
Based on its research, the firm predicts that shipments of 3G video-capable mobile phones will increase at 11.2 per cent a year to top 641 million by 2013. Over the same period, the number and types of devices using digital mobile broadcast networks such as ISDB-T, DVB-H, MediaFLO, and DMB-T will expand to nearly 127 million, with China's CMMB accounting for over 12 per cent of units sold.
“Even though cellphones and smartphones will remain the predominant method of viewing mobile video, over 160 million other devices that provide mobile video over networks now in exclusive use by cellphones will be sold in the next five years,” In-Stat analyst David Chamberlain commented.