Coaching conference comes to London

According to a new survey almost three-quarters of all companies use coaching, and yet half of us are failing to link coaching with development strategies and less than a tenth of us formally evaluate its effectiveness.

According to the 2008 Annual Learning and Development survey carried out by the Chartered Institute of Personnel and Development (CIPD), 71per cent of organisations use coaching. Of those that do, most (per cent) consider it very or fairly effective yet over half (53 per cent) fail to link coaching to overall learning and development strategies and only 8 per cent formally evaluate the effectiveness of coaching.

This year’s 2008 CIPD Coaching at Work Conference will be held in London on 25-26 November and will look at the difference between perceived effectiveness and real results by focusing on initiatives that allow coaching to unlock potential and drive a measurable difference during difficult times.

John McGurk, Learning, Training and Development Adviser, CIPD says: “The credit crunch and the predicted recession will require difficult decisions, and tough choices. Coaching allows these difficult issues to be discussed in a supportive and involving atmosphere, which maximises motivation and helps build employee engagement.” 

As well as case studies from KPMG and Northumbrian Water, the conference will also include a live one-to-one coaching demonstration from ‘Super Coach’ Graham Alexander. There are also two optional focus updates on 26 November. Delegates can choose from Embedding a Coaching Culture or Organisational Development.

 For further details visit

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