Live 3D HD transmission at IBC
Satellite and media services provider, Arqiva, has delivered the world’s first transatlantic 3D High Definition broadcast, at the International Broadcasting Convention (IBC) in Amsterdam this week.
“Live 3D High Definition broadcasts add an exciting new dimension to the audience experience and present significant opportunities for live event organisers and exhibitors,” said Barrie Woolston, commercial director at Arqiva’s Satellite Media Solutions
IBC chose Arqiva to provide the satellite connectivity between the US and Europe, with other key technologies being provided by industry leaders including Real D, Christie and 3Ality Digital.
Over 1,000 delegates watched a live interview with Dream Works Animation SKG CEO Jeffrey Katzenberg on Sunday 14 September.
The satellite transmission was uplinked from Los Angeles, US and transmitted in a single hop via the IS9 satellite owned and operated by Intelsat - Arqiva’s chosen Digital Cinema satellite partner. An Arqiva SNG truck downlinked the signal in Amsterdam, Holland, enabling the IBC audience to experience this world first.