Polaroid reinvents instant photo for digital age

Polaroid has launched in the UK a Bluetooth and USB enabled ‘digital instant mobile photo printer’ that will allow users to download pictures from their mobile phones and print them instantly.

The device, called the PoGo, utilises Zink Imaging’s 'zero inking' technology. This uses dye crystals, which are colourless and embedded into the paper. Heat is then activated to colourise the crystals.

“Dr. Edwin Land, the founder of Polaroid, reinvented this company many times through its 70-year history – from polarised lenses to eyewear to the iconic instant camera,” said Petters. “With the Polaroid PoGo Instant Mobile Printer, we are reinventing the magic of instant printed pictures for the 21st century,” said Tom Petters, chairman of the Polaroid Corporation.

For Polaroid, this product represents a significant product launch since the organisation emerged from bankruptcy in 2002.

The company pioneered instant photography in 1947 and continued to make cameras with self developing film until February 2008.

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