Phone memory card usage looks set to soar

Strategy Analytics has predicted that the average capacity of a removable memory card for the cellphone market will grow exponentially over the next five years, at an average of 120 per cent per year, from 517MB in 2007 to 26GB in 2012.

The analyst firm has put together a report that claims revenue from sales of removable memory cards for mobile phones will grow from $4.8bn in 2007 to almost $11.3bn in 2012.

The report concludes that card sales for cellphones totaled 535 million in 2007, up from 309 million in 2006, and are forecast to grow to 990 million in 2012. The 256MB card, which was the most common card sold in mobiles in the last quarter of 2007, will slowly lose share. In contrast, 4GB cards, which accounted for around 3 per cent of all sales in the last quarter of 2007, will represent over 10 per cent of mobile phone card sales by the final quarter of this year.

Steve Entwistle, vice president of the strategic technologies practice at Strategy Analytics, said: “Card capacity growth in cellphones is being driven primarily by increased penetration of music players, megapixel cameras and office applications. This has resulted in a huge increase in the storage of music, video and email files on phones. This trend is expected to accelerate as demand continues to grow at well over 100 per cent per year.”

Stuart Robinson, director of the handset component technologies service, added: “While the price per megabyte for cards is declining at around 60 per cent per year, cellphone card capacity is doubling faster than at Moore’s Law rates, resulting in a slight increase in the overall average price of cards.”

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