Indian mobile data revenues to hit $8.3bn by 2013

The burgeoning market for rich-media content and services will push operator-billed data revenues in the Indian Sub Continent from $3.0bn in 2008 to more than $8.3bn by 2013, according tomarket-watcher Juniper Research.

Its ‘Mobile Indian Sub Continent: Opportunities, Markets & Forecasts 2008-2013’ report found that while ringtones are currently the most lucrative service across the region, games, mobile TV, and full-track downloads, would all constitute substantial revenue streams by the end of the forecast period, with mobile browsing revenues continuing to climb steadily.

Other findings from the report include:

  • The Indian Sub Continent mobile user base is expected to rise from 431m in 2008, to nearly 740m in 2013.
  • Blended ARPU levels are expected to decline steadily across the region, although the sharp fall in voice ARPU (average revenue per user) will be partially offset by the steady increase from data services.
  • India will provide the largest share of cumulative regional revenues over the forecast period, followed by Pakistan.

“With the limited availability and relatively high cost of fixed broadband Internet across the sub continent, the mobile handset has become the de facto means of accessing Internet services,” says report author Dr Windsor Holden. “Regional operators were among the first to realise that low data pricing was central to encouraging service adoption, and it has paid dividends for them.”

‘Mobile Indian Sub Continent: Opportunities, Markets & Forecasts 2008-2013’ also observed that growth would be further bolstered as 3G networks were deployed, although noting that in India, 3G services were now unlikely to be launched until 2009.

The detailed report provides in-depth coverage and forecasts for the five Indian Sub Continent markets (Bangladesh, India, Nepal, Pakistan, and Sri Lanka). It also includes regional overviews for key revenue drivers including mobile advertising, mobile entertainment services, mobile financial services and mobile ticketing.

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