Snack brands joins forces for healthier future

The owners of healthy eating brands Jordans and Ryvita are to merge their operations into one business.

Associated British Foods, which owns Ryvita crispbread, will have a 62 per cent interest in the combined business, with the balance held by existing shareholders of Jordans, including the founding Jordan family.

The two sides said the tie-up would help satisfy increasing consumer demand for natural ingredients and healthy eating. There is likely to be some cost savings, while both brands will be subject to investment.

Ryvita dates back 80 years and has manufacturing sites in Poole, Dorset, and Stockport, Greater Manchester.

The Jordans business, which was started by Bill and David Jordan in 1972, is based in Biggleswade, Bedfordshire, where it has 300 staff.

Jordans generated sales of £85 million in the year to the end of February and now exports its products to more than 17 countries worldwide.

AB Foods generates global sales of £6.8 billion and employs more than 85,000 people. It owns Primark, as well as a host of household food brands.

Image: Ryvita's parent company will hold the main stake in the tie-up

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