Mobile phones make alarm clocks obsolete

Budget hotel chain Travelodge quizzed 3,000 respondents on waking-up habits and 71 per cent of UK adults claimed that alarm clocks are now obsolete. The faithful bedside companion has been cast off in favour of the mobile phone.

Sixteen million Brits (36 per cent) now prefer using the latest ringtone to rouse them from sleep rather than the shrill bleeping of an alarm clock. Other popular methods of waking the nation̵7;s sleepers included:

  • The voices of Terry Wogan or Chris Moyles (34 per cent).
  • Setting the body clock to wake up naturally (17 per cent).
  • Relying on partner to wake up (7 per cent).
  • Being nuzzled by pet cat or dog (5 per cent).
  • By listening to favourite tunes on an iPod (1 per cent).

Leigh McCarron, Travelodge Sleep Director said: ̶0;We used to get lots of requests for alarm clocks and wake-up calls, but now customers seem content with using their mobile phones. Our business customers are always travelling light, so why bring yet another gadget to add to the phone, laptop and iPod?̶1;

Chris Idzikowski, Sleep Expert from Edinburgh Sleep Centre said: ̶0;Alarm clocks have been shown to cause heart rhythm irregularities which might cause a heart attack. The alarm clock̵7;s strident ringing tone can be a shock to the body and mind. My recommendation is to wake up naturally as the awakening is part of a natural sleep-wake cycle and it can help you feel less groggy. Sleep tends to run on a 90 minute cycle, try to sleep in multiples of 90 minutes.̶1;  

The research was conducted by OnePoll on behalf of Travelodge in April 2008 amongst 3,000 adults.

Image: A new generation of sleepers is eschewing the traditional alarm clock

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